new era of influence
What’s striking about the creator phenomenon is that it isn’t a vertical trend; rather, it’s a through-line that cuts across social, gaming, crypto, media, commerce. It is both the future of work, with creators forming a new class of digitally-native entrepreneurs, and the future of leisure. And while the creator phenomenon is often thought of as a... See more
Rex Woodbury • The Creator Manifesto 🎨
Creator Economy- anyone who is creating community around original content.
Sam Yam • a16z Podcast: How the Passion Economy Is Redefining Work | Andreessen Horowitz
Creators will be the new big-box retailers. Your favorite YouTuber or TikToker might become your go-to store for everything from gadgets to groceries.
Greg Isenberg • The Future of Commerce - Greg Isenberg
" Everyone is realizing that the opportunity of the creator economy is much broader and deeper than originally anticipated. Creators aren't simply disrupting the media world, they're turning entire industries upside down. Because they are scalable friends, educators & retailers, they can take over the markets of loneliness, education & CPG. "
Hugo Amsellem • How to Invest in Creators?
For many media brands, the creator economy presents a conundrum — what is the role of brand when audiences increasingly value the intimacy of a direct connection to a human creator?