new era of influence

For many media brands, the creator economy presents a conundrum — what is the role of brand when audiences increasingly value the intimacy of a direct connection to a human creator?

" Everyone is realizing that the opportunity of the creator economy is much broader and deeper than originally anticipated. Creators aren't simply disrupting the media world, they're turning entire industries upside down. Because they are scalable friends, educators & retailers, they can take over the markets of loneliness, education & CPG.... See more

Creators will be the new big-box retailers. Your favorite YouTuber or TikToker might become your go-to store for everything from gadgets to groceries.

Creator Economy- anyone who is creating community around original content.

What’s striking about the creator phenomenon is that it isn’t a vertical trend; rather, it’s a through-line that cuts across social, gaming, crypto, media, commerce. It is both the future of work, with creators forming a new class of digitally-native entrepreneurs, and the future of leisure. And while the creator phenomenon is often thought of as a... See more