The Future of Commerce - Greg Isenberg

Brands will offer “viral warranties.” The more you share about a product, the longer its warranty extends. Your social influence becomes a form of insurance.

Brands will offer “social proof” discounts. The more of your friends who own a product, the cheaper it gets for you. It’s network effects, but for your wallet.

Hot brands will offer “silent drops” to combat bots. No announcements, just random availability. Real fans who check often get rewarded, not scalpers with algorithms.

AI copywriters will A/B test product descriptions in real-time. Every product page will optimize its language for you specifically, changing as you browse.

“Buy with friends” will explode. Your friends will become part of your shopping experience, voting on your choices in real-time.

Augmented reality will eliminate (kinda) buyer’s remorse. You’ll know exactly how that couch looks in your living room before you buy it.

Voice commerce will become second nature. You’ll reorder household items as easily as asking Alexa to play a song.

AI will design products based on real-time trends. Imagine fast fashion, but for every industry, with products created and manufactured in days based on current demand.