Just over a year ago, on a visit to one of the world’s most prestigious research institutes, I challenged researchers there to account for intelligent human behaviour without reference to any aspect of the IP metaphor. They couldn’t do it
In a changing world like the one we and many other organisms live in, forgetting some memories would be beneficial, they reasoned, as this can lead to more flexible behavior and better decision-making. If memories were gained in circumstances that are not wholly relevant to the current environment, forgetting them could be a positive change that improves our well-being.
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“I think in 50 or 100 years time we will have discovered the entity that is consciousness,” he told me. “It will be taken for granted that it wasn’t produced by the brain, and it doesn’t die when you die.”
Together, wanting and liking encourage us to pursue rewards. But these sensations can also stand alone, creating situations where you might know that you enjoy something but don’t want to go after it, or where you might have a strong desire for something that you don’t get much pleasure from.
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