Neuroscience

Together, wanting and liking encourage us to pursue rewards. But these sensations can also stand alone, creating situations where you might know that you enjoy something but don’t want to go after it, or where you might have a strong desire for something that you don’t get much pleasure from.

Scientists have demonstrated that, as the years go by, much of what we think we remember is false. It seems our brains can't store every detail we experience, so we recall the gist of events — enough to create a story that makes sense to us. Every time we recall a story or tell it to others, we change small bits depending on whether our audience... See more

the imagination is a neurological reality, that it is lodged in specific parts of the brain, that it consists of an identifiable set of components and processes, that these components and processes have adaptive functions, and that in fulfilling its functions imagination has been a major causal factor in making Homo sapiens the dominant species on... See more