Neuroscience

Together, wanting and liking encourage us to pursue rewards. But these sensations can also stand alone, creating situations where you might know that you enjoy something but don’t want to go after it, or where you might have a strong desire for something that you don’t get much pleasure from.

Just over a year ago, on a visit to one of the world’s most prestigious research institutes, I challenged researchers there to account for intelligent human behaviour without reference to any aspect of the IP metaphor. They couldn’t do it

Research published in Scientific Reports suggests how you perceive the passage of time is related to the amount of new perceptual information you absorb. When you're young, so many things seem new, and your brain has more to process. That makes the passage of time feel longer; as you get older, relatively little seems new, which means your brain... See more