Neuroscience

Together, wanting and liking encourage us to pursue rewards. But these sensations can also stand alone, creating situations where you might know that you enjoy something but don’t want to go after it, or where you might have a strong desire for something that you don’t get much pleasure from.

your emotional experiences feel like they are the truth of the world around you, when in reality the culture we live in shapes your emotions...and your emotions serve as a lens for interpreting the world around you.

Memories are not a true or false picture of the past; they are a Monet lily pond.

Just over a year ago, on a visit to one of the world’s most prestigious research institutes, I challenged researchers there to account for intelligent human behaviour without reference to any aspect of the IP metaphor. They couldn’t do it

many of the quant-ities related to suffering are based on perceptions and similar uncertain infer-ences. The uncertainty will necessarily increase frustration since it means the predictions of reward often go wrong . More fundamentally, the computed reward loss can be uncertain, even illusory .