Just over a year ago, on a visit to one of the world’s most prestigious research institutes, I challenged researchers there to account for intelligent human behaviour without reference to any aspect of the IP metaphor. They couldn’t do it
The next time you’re driving home in a car or sitting down to enjoy a meal, spare some thought for the ways in which the neurochemical soup in your brain mimics your gut: helping you to digest complex patterns of information as you navigate the intricacies of your daily life.