Narrative strategy
It’s increasingly clear to me that a consultant that can help shape the narrative of an organization can have real impact on everything from the brand’s position in culture to the way product teams prioritize and ship features.
In this age of audience first brands, smart leaders are realizing the power of writing and the power of creating an ongoing... See more
In this age of audience first brands, smart leaders are realizing the power of writing and the power of creating an ongoing... See more
Tom Critchlow • Narrative Strategy
A Thought Partner is someone who, through a practice of researching, reading, learning, asking questions, and writing, helps partners in developing their ideas , knowledge, and thinking.
Tom Critchlow • Narrative Strategy
Story is such a high leverage investment because it gives your team a framework for how to deliver a truly differentiated experience people talk about.
Think of it more like an operating system than a one-off campaign; one that helps teams prioritize new features, copy, & goals to make their brand unforgettable.
Think of it more like an operating system than a one-off campaign; one that helps teams prioritize new features, copy, & goals to make their brand unforgettable.
The "why" and "how" behind Off-Menu (which might surprise you)
... See moreA POV tells employees how to act and guides their decisions. Everything a company does, day in and day out, should align with the point of view. If the POV is clear and employees buy into it, the company will practically manage itself. But that doesn't mean you can just post a POV on your website and expect it to work. Leadership has to evangelize
How to share your POV in fresh ways across content