Narrative Strategy

Articulation is the first product . You’ll always need to find better ways to communicate to move your business forward. First, it’ll be to get someone to work with you, then it will be to get someone to help you, then it will be to get someone to use you, then it will be to get someone to invest in you. Understanding that how you articulate your b... See more

A Thought Partner is someone who, through a practice of researching, reading, learning, asking questions, and writing, helps partners in developing their ideas , knowledge, and thinking.

In the process of researching, thinking through, and writing, we end up bringing ideas within the company and influencing its thinking. In some cases this is even done on purpose, not just as a side benefit of writing. Many of us become a kind of “Editor-in-chief of ideas circulating in the organization.”

One challenge of our era, if not the defining challenge, is to reach a coherent, actionable understanding of what is happening in our culture. This is always what I have tried to accomplish with my writing, and increasingly this is what I find myself doing in work. Little today is clear. There are still questions to be answered on how to orient to ... See more

It’s increasingly clear to me that a consultant that can help shape the narrative of an organization can have real impact on everything from the brand’s position in culture to the way product teams prioritize and ship features.

In this age of audience first brands, smart leaders are realizing the power of writing and the power of creating an ongoing... See more