non-cringy marketing

Nobody who’s actually good at making money needs to sell you a course on it.

Human expression was perfected into pithy thought-capsules (Twitter, LinkedIn), glamour shots (Instagram), and performative soundbites (TikTok), all perfect carriers for human emotions and — most importantly — ADVERTISING, which we were also now expected to do, newly equipped with our “personal brands.”

The dominance of these formats and mindset mad... See more

"The amount of serendipity that will occur in your life is directly proportional to the degree to which you do something you're passionate about combined with the total number of people to whom this is effectively communicated." https://t.co/KfFpouh7Dm

So the point is to take the work seriously but you don’t take yourself too seriously. There’s a riff about this in Stephen Pressfield’s War of Art, where he talks about how amateurs are too precious with their work: “The professional has learned, however, that too much love can be a bad thing. Too much love can make him choke. The seeming detachmen

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When we sing in the shower, we hardly expect applause. In fact, that would be awfully weird.

But online, when just about anyone might be clicking, watching or sharing, it’s disappointing to put your work into the world and hear nothing.

Nothing but a black hole that absorbs your best work and reflects nothing back.

And if that happens again and again,... See more