Formulary for New Media

New Media is opinionated about the internet’s infinite scale . It chooses to reject or play with the internet’s scale, opting to be handmade, limited quantity, or geared towards small groups of people who actively choose to receive it.

New Media invites the audience to engage with the work in different ways . It may shift from consumption to participation and turn the act of releasing inside out, blurring the line between producer and audience, generating creative, social, and even financial rewards.

New Media is not limited by the formats, genres, or business lines of the past . It sees the world with fresh eyes, hungering for new means of delivery and form.

New Media breaks out of existing platform boxes . Instead of optimizing for the algorithm, it empowers us to express our work in ways that feel true to us and our deepest intentions.

The answer is not a new tool or technology. The answer is a new spirit. The world does not need more media, it needs New Media.

Human expression was perfected into pithy thought-capsules (Twitter, LinkedIn), glamour shots (Instagram), and performative soundbites (TikTok), all perfect carriers for human emotions and — most importantly — ADVERTISING, which we were also now expected to do, newly equipped with our “personal brands.”

The dominance of these formats and mindset mad... See more

New Media is opinionated about the internet’s infinite scale . It chooses to reject or play with the internet’s scale, opting to be handmade, limited quantity, or geared towards small groups of people who actively choose to receive it. New Media is not something to be fished from a stream, but a sacred pilgrimage one may embark upon.