mind traps

When we dedicate ourselves to a plan and it isn’t going as we hoped, our first instinct isn’t usually to rethink it. Instead, we tend to double down and sink more resources in the plan. This pattern is called escalation of commitment.6 Evidence shows that entrepreneurs persist with failing strategies when they should pivot,7

Hindsight bias is the tendency, after an outcome is known, to see the outcome as having been inevitable. When we say, “I should have known that would happen,” or, “I should have seen it coming,” we are succumbing to hindsight bias.

The problem with armchair quarterback syndrome is that it stands in the way of rethinking. If we’re certain that we know something, we have no reason to look for gaps and flaws in our knowledge—let alone fill or correct them.

When a core belief is questioned, though, we tend to shut down rather than open up. It’s as if there’s a miniature dictator living inside our heads,8 controlling the flow of facts to our minds, much like Kim Jong-un controls the press in North Korea. The technical term for this in psychology is the totalitarian ego, and its job is to keep out threa

companies have a strong incentive to exploit behavioral biases, including availability, unrealistic optimism, and anchoring.

Similarly, research has shown that as we scroll through our phone, we are essentially manifesting the Vegas Effect: notifications produce a sense of anticipation that activates the reward system, which then captures our attention in an endless loop.