media
Drucker grew up in an era when the most successful businesses dominated through their manufacturing power and cenntralized staff. But he now predicted that this was going to change—in fact, it would reverse completely
In the future, he claimed, control over distribution would become more important than manufacturing or marketing or research.
In the future, he claimed, control over distribution would become more important than manufacturing or marketing or research.
Why Creatives Will Win by Thinking Small
Since M&E revenue is derived by monetizing consumer time and engagement, it is tough for the overall market to grow if time spent is not.
Doug Shapiro • The Relentless, Inevitable March of the Creator Economy
(media and entertainment) This means that watch time CAN’T be the only metric, or you’re doomed to fail.
It’s election season, so the viral charts are flying around fast and furious, as each side tries to support an economic narrative that will help their candidate win. In these trying, troubled, turbulent times, you’re basically on your own as an intelligent consumer of news. You can’t trust any single source — even me! — to be a complete unbiased... See more
