Marketing & Sales
Honest Marketing
So how do we do it? Let’s imagine that we want to come up with 20 ideas for marketing slogans for a new mail-order cheese shop. The AI can generate those for us, but we will get even better quality if we remember the principle of telling AI who it is: You are an expert at marketing. When asked to generate slogan ideas you come up with ideas that
... See moreEthan Mollick • Co-Intelligence: Living and Working With AI
You don’t sell features, you build features. You sell benefits.
„Make sure you go over key benefits of the proposal. You don’t sell features, you build features. You sell benefits. You are convincing them to hire you, not accept your proposal. The proposal is merely one data point toward that decision.“
– Mike Monteiro
Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)
Rachel Karten • Great Campaigns Start With Great Copy
Another effective [pricing] strategy is using precise numbers, like $245 instead of rounding up to $250. This approach can make the price appear more thoughtfully calculated and less arbitrary, potentially increasing its perceived value and trustworthiness.
