Marketing & Sales

You don’t sell features, you build features. You sell benefits.

„Make sure you go over key benefits of the proposal. You don’t sell features, you build features. You sell benefits. You are convincing them to hire you, not accept your proposal. The proposal is merely one data point toward that decision.“

– Mike Monteiro

Another effective [pricing] strategy is using precise numbers, like $245 instead of rounding up to $250. This approach can make the price appear more thoughtfully calculated and less arbitrary, potentially increasing its perceived value and trustworthiness.