Marketing Done Well

When we sing in the shower, we hardly expect applause. In fact, that would be awfully weird.

But online, when just about anyone might be clicking, watching or sharing, it’s disappointing to put your work into the world and hear nothing.

Nothing but a black hole that absorbs your best work and reflects nothing back.

And if that happens again and again,... See more

Crickets

Buying is no longer about getting things we need. It’s about reinforcing a set of beliefs we hold and share. Marketing is not about finding new ways to sell more of something. It’s about affinity more than it’s about price—feelings more than facts.

Bernadette Jiwa • Marketing

Fundamentally, marketing must refocus away from selling product and toward creating relationship. Relationship buffers the shock of change. To be sure, the specific product or service provided remains the fundamental basis for economic exchange, but it must not be treated as the main event. There is simply too much change in this domain for anyone

Geoffrey A. Moore • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)

♦️ Crispin Porter on the difference between sales and marketing - Product Gems

The fundamental message of marketing must change from "we want your money" to "we share your interests".

Jeff Jarvis • WHAT WOULD GOOGLE DO

If there's any kind of lesson in all this, it's mostly some advice I want to give myself.

The lesson is simply: speak up .

It's OK to slip into advocacy now and then, so long as you do it tastefully. If it sounds high- or heavy-handed — or anything like nagging — you're doing it wrong. Just explain why you care about a particular value. The goal isn'... See more

Kevin Simler • Here Be Sermons | Melting Asphalt

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