Marketing

Instead of building a community around a business, a company should strive to create new business models around its community. Why place community before market? Because if you focus on making an insanely good community, the profits will follow. I’m not saying you should throw away your GTM plan; on the contrary. Instead, it would be best to have a... See more

Medium • The Go-to-Market Strategy Is Dead (Killed by Web 3.0)

First things first, the product has to be great. It’s miserable trying to sell or market a product that isn’t useful.

Caroline Clark • Page Not Found

marketing is the strategy you use for getting your ideal target market to know you, like you and trust you enough to become a customer. All the stuff you usually associate with marketing are tactics.

Allan Dib • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)

In the era of web apps and “product led growth,” the marketing page IS the product’s first mile experience IS the core value and end-to-end experience .

Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future

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