On mapping your offer
Why designing a map to plot your business offer can help your customers make sense of how to work with you (before you make them fall in love with you)
On mapping your offer
I’m not really a poet or a writer or an actor or an activist; I’m me, and these are things that I do.
— John Trudell
I avoid labelling myself and it feels liberating to hear that others have found a way to express that which is so well said
Some of the words in this collection came from various other blocks linked here
not as clear as the 2-axis methos, but an interesting approach nonetheless
Create a Service Offering you’ll fall in love with
geoffmcdonald.com
The goal of the offering map is to clarify what the service provides to the users, detailing the value proposition into more specific clusters of features. There’s not a standard model for this tool: the offering could be described with words, images or through a simple graph.
Offering Map | Service Design Tools
I think this is how it’s called
Thinking the offering map has to be ALL of your storytelling? No. It is just one surface where you have to be extra clear. Your values can shine through in many other surfaces where you have an opportunity to go deeper and be weirder.
If you’re feeling fearful of settling on messaging forever, remember: Focus on what you can credibly deliver on NOW.
The most difficult part of positioning is selecting that one specific concept to hang your hat on. Yet you must, if you want to cut through the prospect's wall of indifference.
Al Ries • Positioning: The Battle for Your Mind
