Create a Service Offering you’ll fall in love with
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Create a Service Offering you’ll fall in love with
The goal of an offer in its simplest form is to: Increase the perceived value of what is being sold. Make the thing being sold unique to you and available only within the special offer.
Russell Brunson • Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
The goal of an offer in its most simple form is to: Increase the perceived value of what is being sold. Make the thing being sold unique to you and only available within this special offer.
Russell Brunson • Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels
Value: first you need to think, what is the most valuable thing you could do for your customer? What is the result that takes them from point A to point B which you can take them through while making a good profit? This really is the crux of your offer.
Allan Dib • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
offer—it's all about creating a vision for the prospect of how your product can make their lives better.
Steli Efti • Product Demos That Sell: How to Deliver Winning SaaS Demos
The goal of the offering map is to clarify what the service provides to the users, detailing the value proposition into more specific clusters of features. There’s not a standard model for this tool: the offering could be described with words, images or through a simple graph.
Offering Map | Service Design Tools
The offer or solution is how you package your product. OFFER Outcome/Promise – How can you frame your product so that it’s most attractive to your ideal buyer? Note: You don’t sell your offer to everybody. You only need to spend your time and resources attracting your ideal customer. If you had a “poster boy or girl” for your brand, this would be t
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