On mapping your offer
Why designing a map to plot your business offer can help your customers make sense of how to work with you (before you make them fall in love with you)
On mapping your offer
If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one
(Not Boring) Software Inc. • No More Boring Apps | (Not Boring) Software
If you’re feeling fearful of settling on messaging forever, remember: Focus on what you can credibly deliver on NOW.
Thinking the offering map has to be ALL of your storytelling? No. It is just one surface where you have to be extra clear. Your values can shine through in many other surfaces where you have an opportunity to go deeper and be weirder.
What will you NOT map?
What's not on your map is just as important as what is. We're all multifaceted individuals (although I like to think I'm more than others - but that could be my ego talking) and we can do a lot. But if there's one thing I've learnt recently (from being made redundant from a 'permanent' role two years ago, being thrown onto th
... See moreThe most difficult part of positioning is selecting that one specific concept to hang your hat on. Yet you must, if you want to cut through the prospect's wall of indifference.
Al Ries • Positioning: The Battle for Your Mind
Some of the words in this collection came from various other blocks linked here
The goal of the offering map is to clarify what the service provides to the users, detailing the value proposition into more specific clusters of features. There’s not a standard model for this tool: the offering could be described with words, images or through a simple graph.
Offering Map | Service Design Tools
I think this is how it’s called