the ideas already exist
the person who surfaces them at the right moment in the right context with a freshly curated set of words and shapes earns the glory of invention
When you solve problems, you get customers. When you give people better stories about themselves, you build movements. When you give them something to defend, you create evangelists.
People do not actually coordinate with each other. Rather, people are coordinated by language. If you want to improve your ability to coordinate, you must upgrade your vocabulary.