manifesto craft
notes on writing manifestos that light both yours and readers’ hearts on fire
manifesto craft
notes on writing manifestos that light both yours and readers’ hearts on fire
this is part of why i think many startups could benefit from a bold manifesto. helps break free from race to the bottom commodification, and re-position themselves in a more premium way.
1. Manifestos usually include a list of numbered tenets.
The format has been de rigeur since at least as far back as The Declaration of the Rights of Man (1789). It conveys a sense of urgency and straight talk. This is also why manifestos feel so contemporary: their close resemblance to click-bait top 10 lists.
Manifestos are repositories of a kind of magic and madness that does not exist in any other genre.
Be dangerous, its careful out there
Any manifesto worth reading demands the impossible.
Standing for something isn’t just about writing it down. It’s about believing it and living it.