manifesto craft
notes on writing manifestos that light both yours and readers’ hearts on fire
manifesto craft
notes on writing manifestos that light both yours and readers’ hearts on fire
Manifestos are fiction dressed as fact.
this is part of why i think many startups could benefit from a bold manifesto. helps break free from race to the bottom commodification, and re-position themselves in a more premium way.
Caught in a contradiction, playing both despot and revolutionary, artist and critic, “straight man” and clown, the manifesto writer must persevere. The secret to this perseverance is drama. The theater of the absurd. You build a little self-contained world and invite the audience in. Describe this world in detail. Don’t be afraid to make it enterta
... See moreIn its highest form, the manifesto acts as a magic spell incanted by the visionary artist. It is a performative speech/act that attempts to bring a new reality into existence.