manifesto craft
notes on writing manifestos that light both yours and readers’ hearts on fire
manifesto craft
this is part of why i think many startups could benefit from a bold manifesto. helps break free from race to the bottom commodification, and re-position themselves in a more premium way.
1. Manifestos usually include a list of numbered tenets.
The format has been de rigeur since at least as far back as The Declaration of the Rights of Man (1789). It conveys a sense of urgency and straight talk. This is also why manifestos feel so contemporary: their close resemblance to click-bait top 10 lists.
Julian Hanna • The 10 Things All Great Manifestos Need
those with verbal talent are going to have a more important skill set to offer the world in the coming decades, as the AI revolution takes hold—I think that those who are able to give expression to and speak to the deepest desires of the human heart will be the voices the world needs most.
A Bull Market in the Humanities
Manifestos are repositories of a kind of magic and madness that does not exist in any other genre.
Julian Hanna • The 10 Things All Great Manifestos Need
At Coinbase, we distilled our positioning into the phrase, "Trusted, safe, and easy to use." This message became a guiding principle for our marketing, content creation, media outreach, and even our approach to attracting top talent. In order to reach new people with this message and fast, we knew we needed to kinda meme it into existence. And so... See more
Writing | A Marketing Mantra for Founders
Remember that to always be rebelling against a thing is still to be controlled by it.
Amanda Fortini • Tweet
Be dangerous, its careful out there
Any manifesto worth reading demands the impossible.
Julian Hanna • The 10 Things All Great Manifestos Need
Standing for something isn’t just about writing it down. It’s about believing it and living it.