manifesto craft
notes on writing manifestos that light both yours and readers’ hearts on fire
manifesto craft
One issue with corporate comms is there’s too much “how to build a boat” and not enough “why you should should yearn for the vast and endless sea”
Lulu Cheng Meservey • Tweet
Manifestos are fiction dressed as fact.
Julian Hanna • The 10 Things All Great Manifestos Need
In 1909 the Futurists refused reverence and predicted, even begged for their overthrow by the next generation: “Younger and stronger men will throw us in the wastebasket like useless manuscripts,” they cried. “We want it to happen!” Like all good manifestos, they built in their own obsolescence, clearing the way for the next vision of the future.
Julian Hanna • The 10 Things All Great Manifestos Need
Repetition doesn't spoil the prayer.
Writing | A Marketing Mantra for Founders
Remember that to always be rebelling against a thing is still to be controlled by it.
Amanda Fortini • Tweet
The startup is a song, not a fixed story. New movements arise, old ones fade, new harmonies join. A manifesto is great way to coalesce the current movement but it must be a living document.
Clint Watson • Tweet
“Anybody can play. The note is only 20 percent. The attitude of the motherfucker who plays it is 80 percent.”
― Miles Davis
― Miles Davis