Every few years, someone discovers a marketing channel that works unusually well. They write about it. Other people copy it. The channel gets crowded. The platform that hosts the channel notices the activity and starts charging for access. The channel’s effectiveness declines. Everyone moves on to the next channel. This cycle has been running since... See more
"Move fast and break things" is outdated advice for startups.
Software ate the world—and there's more competition than ever.
Our startup learned the hard way to ignore this advice, and this is what happened:
Our modern world seeks to focus us towards the short term and praises quarterly growth. But in the real world, away from high frequency ledger entries and global capital flows. It takes 100-120 years for an oak tree to grow from seed to full canopy height. It takes three human generations to grow a tree.