long-term thinking
Juan Orbea and
long-term thinking
Juan Orbea and
The Shawshank Redemption failed at the box office but went on to gross more than $100 million as a cult classic.
The 48 Laws of Power missed the bestseller lists for more than a decade and still sold more than a million copies.
Thousands of people will want to start a Substack or podcast. Something like 1% of them or less will stick with it consistently for 2+ years. If you commit to things for 10+ years, you develop what appear to be superpowers



People claim to want to do something that matters, yet they measure themselves against things that don’t, and track their progress not in years but in microseconds.”
-via Ryan Holiday, Perennial Seller: The Art of Making and Marketing Work that Lasts