long-term thinking

People claim to want to do something that matters, yet they measure themselves against things that don’t, and track their progress not in years but in microseconds.”

-via Ryan Holiday, Perennial Seller: The Art of Making and Marketing Work that Lasts

The fact is, star brands take time to grow. Take some of the small makeup companies we have acquired recently, like Bliss and Urban Decay. When we bought them, they were little start-ups run by their founders—very simple businesses, but with a lot of originality in the products. So now we know we must nurture them until they have some history. But