Play the long game.
People really underestimate **just how early** @joerogan was to podcasting.
2004 - Term "podcasting" is coined (ipod + broadcasting)
2005 - iTunes starts supporting podcasts
2009 - @joerogan starts his podcast
2012 - Apple... See more
There is a common issue of over-optimizing the metrics in business, which can damage the whole system.
Doing the wrong thing efficiently is actually worse than doing the right thing badly.
– Rory Sutherland