Most people will spend their whole careers chasing scale they never needed. They'll drive themselves into the ground trying to find more clients, more revenue, more of everything. And somewhere in the middle of all that chasing, they forget why they started doing it all in the first place.
In life, erasure is a sort of luxury. In death, some platforms, like Meta or Apple, allow users to appoint a “Legacy Contact” to manage their accounts. Without that however, the law tends to prioritize the “privacy” of the deceased, making it difficult to remove anything from these accounts posthumously.