language
"Once you can express yourself, you can tell the world what you want from it. All the changes in the world, for good or evil, were first brought about by words." –Jackie O.
The more powerful communication technologies become, the more people will fight wars over words instead of territory. Language, when wielded at scale, is among man's most powerful weapons.

Words shape our ideas, how we see the world, and how we relate to one another. As design teacher and researcher Anne Galloway says:
Language makes it possible for us to navigate places and relationships; to express needs and requirements; t... See more
“Language doesn’t just make things—it assembles, cobbles together, entire worlds and all the relations within.”
Language makes it possible for us to navigate places and relationships; to express needs and requirements; t... See more
Matt Felten • Words as Material

As we are fed more content, we are pushed deeper into algorithmic niches. In return, we are encouraged to engage with more extreme and polarizing identifiers because it is more labelable, more indexable by the machine — the creation of the “Island". On this island, the slang, in-jokes, and archetypes which emerge as a community develops in isolatio... See more

Love bombing, gaslighting, and the problem with pathologising dating talk
James Greigdazeddigital.com
The power of qualitative research is its magical ability to generate description. Where quantitative measures, qualitative describes the qualities of the human experience