language
From Donald Knuth “The language in which we express our ideas has a strong influence on our thought processes.”

"Once you can express yourself, you can tell the world what you want from it. All the changes in the world, for good or evil, were first brought about by words." –Jackie O.
Names are powerful.
They shape how we think — both consciously and subconsciously.
Here are 10 name changes that flipped public perception:
Nathan Baughtwitter.comWords shape our ideas, how we see the world, and how we relate to one another. As design teacher and researcher Anne Galloway says:
Language makes it possible for us to navigate places and relationships; to express needs and requirements;... See more
“Language doesn’t just make things—it assembles, cobbles together, entire worlds and all the relations within.”
Language makes it possible for us to navigate places and relationships; to express needs and requirements;... See more
Nicole Fenton • Words as Material
Sometimes you want to say things, and you’re missing an idea to make them with, and missing a word to make the idea with. In the beginning was the word. That’s how somebody tried to explain it once. Until something is named, it doesn’t exist.
