language
Names are powerful.
They shape how we think — both consciously and subconsciously.
Here are 10 name changes that flipped public perception:
Nathan Baughtwitter.comThe power of qualitative research is its magical ability to generate description. Where quantitative measures, qualitative describes the qualities of the human experience
Peter Spear • The Question of Why
Protagoras observed a strange paradox about language. Despite the perpetual flux and change of the physical world, language lends the mistaken impression that the world is not in flux, that it is stable. As the Presocratic philosopher Empedocles had observed only a few years before, ‘there is no birth for any mortal thing, nor any cursed end in
... See moreRobin Reames • Ancient Greek Antilogic Is the Craft of Suspending Judgment
a beautiful passage from sublime’s innaugural zine on why language matters, in the context of building a different web.

