language
That's what careless words do. They make people love you a little less.
-The God of Small Things, Arundhati Roy
Words shape our ideas, how we see the world, and how we relate to one another. As design teacher and researcher Anne Galloway says:
Language makes it possible for us to navigate places and relationships; to express needs and requirements;... See more
“Language doesn’t just make things—it assembles, cobbles together, entire worlds and all the relations within.”
Language makes it possible for us to navigate places and relationships; to express needs and requirements;... See more
Nicole Fenton • Words as Material
The power of qualitative research is its magical ability to generate description. Where quantitative measures, qualitative describes the qualities of the human experience
Peter Spear • The Question of Why
"economy of words"
The people who get to impose their metaphors on the culture get to define what we consider to be true.
~Lakoff & Johnson