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Podcasting is *not* new audience acquisition. It is *not* top of funnel.Podcasting is close to the BOTTOM of your marketing ecosystem. I'm constantly trying to convince social followers, YouTube viewers, and email subscribers to listen to the podcast!And this screenshot is why. I'm not sharing this screenshot because it's exceptional – I'm sharing ... See more
This screenshot is from a recent application for my membership, The Lab… | Jay Clouse | 55 comments
Really appreciated this spicy LinkedIn post from Chris Davis (CEO and heir to the New Balance empire) on their recent collab with Amine.
"Never hear of Aminé? That's not the point. Tapping into the “creator economy” is an increasingly utilized tactic by brands to ignite commercial return. But is that the right approach?
If you are a brand that "spon... See more
"Never hear of Aminé? That's not the point. Tapping into the “creator economy” is an increasingly utilized tactic by brands to ignite commercial return. But is that the right approach?
If you are a brand that "spon... See more
been gone for a bit, did i miss anything big?
One very good way to tell that your centre of gravity is out of whack is when it feels like you spend a lot of time inside the minds of far-off strangers.
The Imperfectionist: Reality is right here
“Be intentional with your influences—what you consume shapes what you create.
1. Choose your Big 5. Who are the people whose mindset, work, and values align with where you want to go? Write their names down.
2. Prioritize their content. Before consuming anything else, engage with their work first—books, podcasts, videos, posts. Let their thinking sha
... See moreI met many aspiring artists in my early 20s. Observing their trajectories since then, I've learned that long-shot careers in the arts (famous singer, actor, songwriter, filmmaker, etc.) are long shots not because success relies on wild luck or rare genius or insane connections. Success stories pretty reliably happen for people who combine three not... See more
Tim Urbanx.com
This realisation is alarming at first, but it's ultimately deeply reassuring. As the UK organisation Action for Happiness likes to point out, one of the biggest causes of misery is the way we chronically "compare our insides with other people's outsides". We're all mini-New York Timeses or White Houses, energetically projecting an image of calm pro... See more
Oliver Burkeman • Everyone is totally just winging it, all the time
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