Intention Catalog

Your apps aren't free, but you – and everything you think and care about – are free for the taking.

We have shifted from an economy based on scarcity to one based on abundance. The control of products or distribution will no longer guarantee a premium and a profit.

Subtle shifts in language can sometimes have surprising consequences. The language of attention seems particularly loaded with economic and value-oriented metaphors, such as when we speak of paying attention or imagine our attention as a scarce resource we must either waste or horde. However, to my ears, the related language of attending to the... See more

For the past 15 years, I've had the idea that, as a consumer, I should be able to raise my hand, say what I'm looking for, and have a company come to me. So instead of attention, as in the attention economy, you’d have intention—being able to broadcast one’s intention for something, and having that presented.

The way to maintain one's connection to the wild is to ask yourself what it is that you want. This is the sorting of the seed from the dirt. One of the most important discriminations we can make in this matter is the difference between things that beckon to us and things that call from our souls.

Nowhere can this be seen more clearly than in the... See more