innovation

P&G used to have somebody in charge of what they called commercial innovation, which is broadly defined as selling your product in different ways, without fundamentally changing the product itself.

Rail travel is a great example of an industry that is ripe for commercial innovation.

In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more

One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment. Most large organizations embrace the idea... See more

Iconic successes seemed outright strange at first: Amazon (wait days to receive a product you’ve never seen), eBay (buy beanie babies from someone thousands of miles away), Google (trust an algorithm to answer your questions), LinkedIn (publicly post your resume), Facebook (share personal updates with people you haven’t seen in years), Airbnb (stay... See more

Go all in on where you think the future is, regardless of where it currently is. Mute the world then build your own world.