innovation
observed: don’t expect customers to celebrate a major innovation before they get use to it. at first blush most customers prefer familiarity, even if a step-function improvement awaits.
scott belskyx.comIconic successes seemed outright strange at first: Amazon (wait days to receive a product you’ve never seen), eBay (buy beanie babies from someone thousands of miles away), Google (trust an algorithm to answer your questions), LinkedIn (publicly post your resume), Facebook (share personal updates with people you haven’t seen in years), Airbnb (stay... See more