innovation

Most big technology companies are competitor focused. They see what others are doing, and then work to fast follow. In contrast, 90 to 95 percent of what we build in AWS is driven by what customers tell us they want.
Invent and Wander Quotes by Jeff Bezos
P&G used to have somebody in charge of what they called commercial innovation, which is broadly defined as selling your product in different ways, without fundamentally changing the product itself.
Rail travel is a great example of an industry that is ripe for commercial innovation.
In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more
Rail travel is a great example of an industry that is ripe for commercial innovation.
In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more
Rory Sutherland on LinkedIn: #creativity #behaviouralscience #traintravel #positioning | 155 comments

The Original Sin of Everything
The answer, I think, is what it almost always is: that inventors are simply extremely rare. People can have all the incentives, all the materials, all the mechanical skills, and even all the right general notions of how things work. As we’ve seen, even Savery himself was apparently inspired by the same ancient experiment as everyone else who worked... See more