innovation
P&G used to have somebody in charge of what they called commercial innovation, which is broadly defined as selling your product in different ways, without fundamentally changing the product itself.
Rail travel is a great example of an industry that is ripe for commercial innovation.
In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more
Rail travel is a great example of an industry that is ripe for commercial innovation.
In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more
Rory Sutherland on LinkedIn: #creativity #behaviouralscience #traintravel #positioning | 155 comments
The Google AI team is in such a tough place: the targets will keep moving as their competitors advance. Any launch will hurt the brand that doesn’t live up to expectations which are rising. Throwing thousands of engineers to accelerate typically will slow things down. It’d be almost better to acknowledge they’re behind, take the short term hit,... See more
Suhailx.cominteresting thought on what Google should do as OpenAI and other competitors continue to lead. Go slow to go fast. Classic innovators Dilemma.
The Original Sin of Everything
A yearning for innovation requires real exploration. It requires a persistent search to try (and fail) to move your understanding forward with a new tool, a new technique, a new insight. Sadly, the first innovation often isn’t even all that helpful, but may well provide a path to ones that are. This is an idea that Steven Johnson of Where Good... See more
Sam Hinkie • Letter of Resignation from Sam Hinkie
Peter Drucker saidthat “business has only two functions — marketing and innovation .” Marketing and innovation have one thing in common – satisfying the unmet needs of the customer. The customer, thus, is at the heart of ecosystem thinking. And the customer lies outside the business.
ECOSYSTEM STRATEGY – ECOSYSTEMATIC


Went down a rabbit hole for cross-industry innovations (when one industry borrows from another).
Here are 8 gems.
1. James Dyson made a bagless vacuum after seeing how sawmills used cyclone force to eject sawdust. https://t.co/jre4FCdaVj