innovation
observed: don’t expect customers to celebrate a major innovation before they get use to it. at first blush most customers prefer familiarity, even if a step-function improvement awaits.
scott belskyx.com
It’s not that entrepreneurs are natural rule-breakers. Rather … they want self-direction. They aren’t going to take the world at face value. They have to figure it out for themselves.

5 Cool Things You Didn’t Know About IKEA’s Danish Innovation Lab
collectivehub.comReza Saeedi and
Age of Invention: Why wasn't the Steam Engine Invented Earlier? Part III
Anton Howesantonhowes.substack.com
A yearning for innovation requires real exploration. It requires a persistent search to try (and fail) to move your understanding forward with a new tool, a new technique, a new insight. Sadly, the first innovation often isn’t even all that helpful, but may well provide a path to ones that are. This is an idea that Steven Johnson of Where Good... See more
