innovation

That right there is the recipe for genuine innovation:

• Embrace uncertainty and the fact one doesn’t know the future.


• Understand that people are inventing things — and not just technologies, but also use cases — constantly.


• Remember that the art comes in editing after the invention, not before.

Jobs: In the future, it won’t be an act of faith. The hard part of what we’re up against now is that people ask you about specifics and you can’t tell them. A hundred years ago, if somebody had asked Alexander Graham Bell, “What are you going to be able to do with a telephone?” he wouldn’t have been able to tell him the ways the telephone would... See more

Never forget that time Mckinsey told AT&T that cell phones would be a “niche” market and it ended up costing the company $12B+. https://t.co/HMoLD5jJNe