innovation
Researchers Use Algae to Power a Computer for Months
smithsonianmag.comClimate 101 with Albert Wenger part 3
youtube.com
Never forget that time Mckinsey told AT&T that cell phones would be a “niche” market and it ended up costing the company $12B+. https://t.co/HMoLD5jJNe
never hire McKInsey
One does not get a jet engine by improving the propeller. One does not breed horses until they give birth to a car. Telephones did not come from research on mail. Where on earth did the inspiration for the transistor and these other "leaps" of innovation come from to begin with?
Paradigm Shifts

observed: don’t expect customers to celebrate a major innovation before they get use to it. at first blush most customers prefer familiarity, even if a step-function improvement awaits.
scott belskyx.com