innovation
“I discovered, to my amazement, that all through history there had been resistance— and bitter, exaggerated, last-ditch resistance— to every significant technological change that had taken place on earth. Usually the resistance came from those groups who stood to lose influence, status, money as a result of the change. Although they never advanced
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P&G used to have somebody in charge of what they called commercial innovation, which is broadly defined as selling your product in different ways, without fundamentally changing the product itself.
Rail travel is a great example of an industry that is ripe for commercial innovation.
In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more
Rail travel is a great example of an industry that is ripe for commercial innovation.
In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more
Rory Sutherland on LinkedIn: #creativity #behaviouralscience #traintravel #positioning | 155 comments
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