innovation
Competing Against Luck: The Story of Innovation and Customer Choice
Clayton M. Christensen • 3 highlights
amazon.comWhen you’re focused on something few others are thinking about, you find yourself constantly making the case to yourself and others that your vision is worth pursuing and worthy of other people’s attention. This ongoing need to justify your work creates a significant emotional overhead.
Yancey Strickler • When Your Purpose Is 1-of-1
One does not get a jet engine by improving the propeller. One does not breed horses until they give birth to a car. Telephones did not come from research on mail. Where on earth did the inspiration for the transistor and these other "leaps" of innovation come from to begin with?
Paradigm Shifts
Peter Drucker saidthat “business has only two functions — marketing and innovation .” Marketing and innovation have one thing in common – satisfying the unmet needs of the customer. The customer, thus, is at the heart of ecosystem thinking. And the customer lies outside the business.
ECOSYSTEM STRATEGY – ECOSYSTEMATIC
Spaywall News | Legally read news for free on any device
spaywall.comIf you have unconventional ideas, you can create a large impact by forcing those ideas onto people and systems that exist in conventional institutions
-Palmer Luckey

Went down a rabbit hole for cross-industry innovations (when one industry borrows from another).
Here are 8 gems.
1. James Dyson made a bagless vacuum after seeing how sawmills used cyclone force to eject sawdust. https://t.co/jre4FCdaVj
Most big technology companies are competitor focused. They see what others are doing, and then work to fast follow. In contrast, 90 to 95 percent of what we build in AWS is driven by what customers tell us they want.