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There’s a quote from Denise Lee Yohn that we really like—“Great brands are idea led AND consumer informed.” They don’t just push new ideas out there, nor do they just ask customers what they want. They do both—pioneering new ideas, and then working hard to understand how those ideas are being experienced and received in everyday situations.
PDFs - handbook.directory
handbook.directoryAnything that we playbook becomes more legible to AI.
So we must burn the playbooks .
This is the real Butlerian Jihad, not destroying the machines, but destroying the playbooks that would turn us into machines.
So we must burn the playbooks .
This is the real Butlerian Jihad, not destroying the machines, but destroying the playbooks that would turn us into machines.
Packy McCormick • Burn the Playbooks
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