influencer culture

being famous for a living, the influencer economy, and all that comes with

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TikTok's new partnership hints at commerce ambitions

Cale Guthrie Weissman modernretail.co

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FOURFRONT

fourfrontmedia.com

Sam Blumenthal

GRIN: The Best Influencer Marketing Software Platform

grin.co

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Why influencers are replacing fans with cults

Josh Constine constine.substack.com

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Influencer Marketing 2.0 🤳

Rex Woodbury digitalnative.substack.com

Kat Fergerson

Kale - Rewarding Creators

kalecard.com

Sam Blumenthal

A week ago, OnlyFans posted that they had paid out $700M to creators lifetime to date. Now the headline image says $725M. At a 20% take rate and with the approx timeline, thats ≈$800m-1.5B GMV run rate and $150-300M revenue run rate. This is a billion dollar media company.

Yoni Rechtman

twitter.com

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Stir | Where creators earn together

usestir.com

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Miquela, the Uncanny CGI Virtual Influencer, Signs With CAA

Todd Spangler variety.com

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