Sublime

Users are slowly beginning to turn away from social media as a source of great content; a recent Pew report found that about 48% of people get their news from social media, which is a huge number but still down 5% from even a year ago. More creators are forging multi-platform, independent careers, which can make it hard for audiences to find them.... See more

429,909,054 views. 12,555 videos. Gen Z's Social Apps Top 50 hooks (with ALL accounts): https://t.co/uAiFb0fYj2

Mainstream media wants him dead. Social media platforms hate him (especially Zucks) His platform does $29M/year. Some users even bizarrely earn $1M+ a year. Here's what it is and how it will change social media & creators forever. https://t.co/Go62SjRXnY

In the heady days of the millennial media startup boom of the 2010s, the sense that large social platforms would pay publishers for content and create a new class of lucrative digital media outlets was pervasive and unquestioned. And in those early years, no one knew which platforms would succeed. It is almost impossible to believe, but there was a... See more

Depp vs Heard trial offered a window into the future of media, where content creators serve as the personalities breaking news to an increasing number of viewers — and, in turn, define the online narrative around major events. In this new landscape, every big news event becomes an opportunity to amass followers and clout, and the money that... See more

Facebook in 2012:

Facebook inflated its video metrics, a bunch of digital media executives carelessly pivoted to video in the hopes that they would become essential content suppliers to Mark Zuckerberg, and then he imperiously killed them all because he realized it was far easier to negotiate with an infinite supply of individual burned-out Instagram influencers.... See more