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kennybeatsx.comThe year Twitter died: a special series from The Verge
theverge.comUsers are slowly beginning to turn away from social media as a source of great content; a recent Pew report found that about 48% of people get their news from social media, which is a huge number but still down 5% from even a year ago. More creators are forging multi-platform, independent careers, which can make it hard for audiences to find them. ... See more
David Pierce • Spotify for Readers: How Tech Is Inventing Better Ways to Read the Internet
The Age of Social Media Is Ending - The Atlantic, November 2022
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
... See moreIn the heady days of the millennial media startup boom of the 2010s, the sense that large social platforms would pay publishers for content and create a new class of lucrative digital media outlets was pervasive and unquestioned. And in those early years, no one knew which platforms would succeed. It is almost impossible to believe, but there was a... See more
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