in writing

Writing needn’t be a formal enterprise to have this effect. You don’t have to write well . You don’t even have to “write,” exactly — you can just talk onto the page.

You should write because when you know that you’re going to write, it changes the way you live. I’m thinking about a book I read called Field Notes on Science & Nature , a collection of essays by scientists about their notes. It’s hard to imagine a more tedious concept — a book of essays about notes ? — but in execution it was wonderful. What it... See more

Angles that spread usually check the following boxes:

1. Surprising — presents unexpected new information or theories


2. True — we actually believe it


3. Important — has an impact on our behavior


4. Relevant — related to domains we care about


5. Cool — we think we’ll look impressive for sharing it