Importance of design/taste in products

Opinionated = Strong character 👨🏻‍🎤: Products such as Superhuman or Roam Research stand for something — they polarize. An E-Mail ending with “sent via Superhuman” signals professionalism. It’s more than the aura of a new product — it can become a sustainable branding advantage. Overall, I’m convinced that the importance of branding will increase... See more

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At past companies, the team saw how steep learning curves and jargon kept people from adopting certain productivity apps. Rather than coming up with new terms, the Linear team landed on straightforward units of work—like projects and teams—that are universal and easy to understand. One of the team’s firm opinions is that you shouldn’t need a hand... See more

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At past companies, the team saw how steep learning curves and jargon kept people from adopting certain productivity apps. Rather than coming up with new terms, the Linear team landed on straightforward units of work—like projects and teams—that are universal and easy to understand. One of the team’s firm opinions is that you shouldn’t need a hand... See more

Unlike scattered, generalized software, a laser-focused niche permits your brand to create visuals that actually resonate with your user base instead of abstract visuals to suit the masses.Think about how different an accounting software for tattoo shops would look compared to Quickbooks.Or how you could integrate pool-party motifs into a CRM for p... See more

Your average e-mail client, browser software, spreadsheet software does not have an opinion regarding how it should be used. Instead, it provides a maximum of flexibility which is appreciated by the average user, yet, not optimal for particular target groups. This enables an untapped potential for challenger firms which are capable of two things ( ... See more

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At its core, opinionated software is software that’s purpose-built for specific use cases. At Linear, that use case is helping teams build better products. Unlike a general purpose tool to be adopted across many disciplines or workflows, it guides you toward a default process. “We design it so that there’s one really good way of doing things,” say... See more