Importance of design/taste in products

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But what happens when the default approach conflicts with customer feedback? The Linear team believes there’s an art and a science to it. The team is generally more opinionated at the atomic level—deciding to add labels and due dates as issue properties, for example. As they move up the stack to broader concepts like projects, they take more cues... See more

Unlike scattered, generalized software, a laser-focused niche permits your brand to create visuals that actually resonate with your user base instead of abstract visuals to suit the masses.Think about how different an accounting software for tattoo shops would look compared to Quickbooks.Or how you could integrate pool-party motifs into a CRM for... See more

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At its core, opinionated software is software that’s purpose-built for specific use cases. At Linear, that use case is helping teams build better products. Unlike a general purpose tool to be adopted across many disciplines or workflows, it guides you toward a default process. “We design it so that there’s one really good way of doing things,”... See more

Feel is not something we talk much about as digital product designers. It’s difficult to quantify in metrics or even describe in words, so it tends to fall to the bottom of a priority list. But we know it’s important. As legend goes, what sold internal teams at Apple on the bold choice of building a phone around a touchscreen interface was the... See more

Your average e-mail client, browser software, spreadsheet software does not have an opinion regarding how it should be used. Instead, it provides a maximum of flexibility which is appreciated by the average user, yet, not optimal for particular target groups. This enables an untapped potential for challenger firms which are capable of two things (... See more