implementation

for now it’s important to note that the grey area should be included somewhere, otherwise we’re just ignoring part of reality.

if everything seems to make perfect sense—train yourself to stop and repeat: It is impossible as I state it, and therefore I must in some respect have stated it wrong. Then go back and restate it from the beginning and in a different fashion than you did the first time around. Out loud instead of silently. In writing instead of in your head. It

Big goals work best when we’re passionate about the subject of the goal (the idea that surrounds it) and its end result (the bigger purpose the goal serves). If you followed this book in order, then you added autonomy and mastery into your stack of drivers before you started setting HHGs. This sequence ensures that Locke and Latham’s if-then

One of the themes I emphasized was the idea of protocol money. People who live and breathe technology tend to think in terms of rapid disruption, and assume that new things will displace old things. But a point I emphasized is that while that’s a true trend for many things, it hasn’t historically applied to communication protocols. Things like

recognizing that there are diminishing marginal returns: no behavior can ever be fully pressure mapped, so knowing when enough is enough depends on the maturity of the market. Some categories have been around so long that focusing on the disruptive, unrecognized pressures is key; others are so new that just getting the most obvious pressures right

As malpractice litigation became more common, physicians changed their procedures in multiple ways: ordered more tests, referred more cases to specialists, applied conventional treatments even when they were unlikely to help. These actions protected the physicians more than they benefited the patients, creating the potential for conflicts of

First, we have a fire hydrant (hydrogen) with helium-filled balloons (helium) tied to the top of the hydrant. The helium balloons are touching the light bulb (lithium). The light bulb is burning the different berries (beryllium). The berries are being eaten by a smelly wild boar (boron). A car with a bun attached to it (carbon)

On January 12, 1908, The Washington Post ran a full-page spread headlined “America’s Thinking Men Forecast the Wonders of the Future.” Among the “thinking men” buried in the fine print was Thomas Edison. Edison had already changed the world at this point; he was the Steve Jobs of his time. The Post editors asked: “Is the age of invention passing?”

I like to look at the data, in order to assess where it looks where we might be going. Then I look at the performance of the market, to see where investors think we are going. I then determine if I think there may be an opportunity in all of this. As with a stock, investors all should try to understand what is priced into any investment. That is my