implementation

When visualizing something to memorize it, always use as few pictures as possible to remember as much as possible. The simpler and clearer the picture is, the less overwhelmed you will feel.

Religious concerns had to be overcome, and physicians who believed pain was necessary for healing had to be enlightened. What’s more, a new mindset had to arise in both physicians and patients that consciousness could be safely altered in this new and unimagined way.

from startup companies to communication protocols. As he wrote in “The Greatest Game“: When creating new technology companies, a framework I use to understand if something has an ability to win is ‘the 10x advantage’.

Meaning that, unless a new company (the challenger) can deliver a 10x advantage to the market, it has no chance of creating escape

sustaining technologies. Some sustaining technologies can be discontinuous or radical in character, while others are of an incremental nature. What all sustaining technologies have in common is that they improve the performance of established products, along the dimensions of performance that mainstream customers in major markets have historically

That’s all a potential insight really is: the recognition of some potential split and the opportunity to move closer to the utopian end of the spectrum. A potential insight expresses the distance between those two universes and, once validated, allows us to start understanding the gap and how to design interventions that bridge it.

we follow the “do something” principle, failure feels unimportant.

Normally and generally men are judged by their ability to produce—except in war, when they are ranked according to their ability to destroy.

Imagination takes the stuff of observation and experience and recombines them into something new.

Designing for behavior change is about creating the conditions that allow us to act on our original motivations.