implementation

Impoverished elites could also improve their incomes by attaching themselves to the retinues of powerful magnates.

The distinctive feature is that both the shoes the merchant sells you and the money you spend from your budget for shoes are held “for exchange.” They are intended to be traded for other goods. Other goods, such as wine and Super Bowl tickets, are held “for use,” to be consumed or otherwise enjoyed.

The complexity and unrelatedness of this second crime do the opposite of deterring him. They engage him and invite him to learn more.

The general tendency to overestimate the probability of conjunctive events leads to unwarranted optimism in the evaluation of the likelihood that a plan will succeed or that a project will be completed on time. Conversely, disjunctive structures are typically encountered in the evaluation of risks. A complex system, such as a nuclear reactor or a

Who is the ideal reader/target audience/avatar? A woman with a family looking to incorporate strength training into her daily life. What is the purpose and tone of the content, written in what way? Actionable advice that she’s excited to implement immediately.

Most important, momentum matters most. High, hard goals need to be challenging but attainable.

Capital cycle analysis is really about how competitive advantage changes over time, viewed from an investor’s perspective.

But what are the three emails you regularly get from Uber? “It is now cheaper than it was before” (lowered inhibiting cost), “There are now more drivers on the road” (lowered inhibiting wait time), and “We can now go somewhere we couldn’t before” (lowered inhibiting range). Uber’s entire business is based on reducing inhibiting pressure.

Again, we wouldn’t eat M&M’s because of branding or ubiquity alone if they tasted or looked terrible, but given that they’re delicious, all of the extra cultural connotations certainly help drive consumption.