implementation

What are the tangible actions to take? 1. Build a durable base of specialized knowledge to understand and consistently interpret the world 2. Have the highest quality of information flow from the clearest thinkers 3. Identify all of the ways people don’t want to embrace uncertainty, chaos, imperfect knowledge, and risk. Take the bets no one else

Action isn’t just the effect of motivation; it’s also the cause of it.

Tomorrow you may want to persuade somebody to do something. Before you speak, pause and ask yourself: ‘How can I make this person want to do it?’

Key insight: A small, engaged audience of the right people is more valuable than a massive, indifferent crowd.

There’s an even bigger challenge needed to build a lasting business: scaling your taste, not just into a single object, but into an organization that can build and distribute many products that reflect that taste

I want you to take away two things from this:

1. Being someone who is actively pursuing their dreams and sharing the journey puts you in rarefied air. You will stand out, as that’s just 1% of people.


2. The gap between the last two categories—those who do things and those who do things and share —is actually very small. The simple step of documenting what

Improving your memory and concentration is not only about what you need to do more of; it is also about what you need to do less of.

It's Not About A Spreadsheet Of Inputs

The goal of the framework is not to try and boil a decision like this down to a set of spreadsheet inputs that spits out a "right" answer. Instead, the goal of the framework is to:

• Be able to name the individual variables that are inputs into the decision.

• Evaluate each individual variable in a structured

Mastery is about knowing precisely how something is done, having an intuition for the underlying principles, and integrating it into one’s existing web of knowledge. One does not become a master of something by simply reading a book, though a good book can open new doors.