implementation

Finally, the fifth rule is to choose immeasurable rewards over measurable ones. Seeing numerical scores increase is satisfying in the short term, but the most valuable things in life — freedom, meaning, love — can’t be quantified.

When working with portfolio companies, he opts for hands-on involvement . This approach establishes trust and partnership with founders, providing firsthand insights essential for offering feedback.

One reason that helps to explain why Lucas’s scrappy team was able to snatch victory from the jaws of defeat is because they were in total alignment. Prior to the shoot, Lucas sat them down and had them watch four films that embodied his desired vibe for Star Wars: 2001, Silent Running, Once Upon a Time In the West, and Satyricon. Armed with these

Thus, the arrangement of the chapters takes into account which principles are particularly suited to achieving these three motives of persuaders: reciprocation, liking, and unity for when relationship cultivation is primary; followed by social proof and authority for when reducing uncertainty is foremost; followed in turn by consistency and

Their very raison d’e^tre is to cause the same thing to be done consistently, over and over again. Processes are meant not to change.

Let us, therefore, try to see exactly what happens when technical improvements and labor-saving machinery are introduced.

The popular slogan “stay close to your customers” appears not always to be robust advice. 21 One instead might expect customers to lead their suppliers toward sustaining innovations and to provide no leadership—or even to explicitly mislead—in instances of disruptive technology change.

Curiosity: Questions are the answer to improving curiosity. Before you start reading or learning anything, ask yourself motivational questions. Most people ask questions that don’t move them to action.

No memory is ever alone; it’s at the end of a trail of memories, a dozen trails that each have their own associations.