implementation

Big goals work best when we’re passionate about the subject of the goal (the idea that surrounds it) and its end result (the bigger purpose the goal serves). If you followed this book in order, then you added autonomy and mastery into your stack of drivers before you started setting HHGs. This sequence ensures that Locke and Latham’s if-then

My rule of thumb for project managers is that if it takes longer than two weeks to get into the field, you need to scale it back and go smaller. Think you’ll eventually want to do this at scale with a letter, but the mail room is backed up?

The complexity and unrelatedness of this second crime do the opposite of deterring him. They engage him and invite him to learn more.

If you learn first how to be selective accurately, in order to accomplish precisely what it is you want to accomplish, you will be able to limit the damage that System Watson can do by preemptively teaching it to not muck it up. The important thing is the proper, selective training—the presence of mind—coupled with the desire and the motivation to

It’s called marketing. It’s much easier, cheaper, and safer to have people surrender quickly because they’re terrified of you than it is to fight every battle, so pirates were sharp enough to cultivate a brand image of barbarity.

Holmes’s trick is to treat every thought, every experience, and every perception the way he would a pink elephant. In other words, begin with a healthy dose of skepticism instead of the credulity that is your mind’s natural state of being.

What are known market effects? Here’s a list:

Momentum - The tendency of assets that have performed well (poorly) in the recent past to continue performing well (poorly) in the near future

Trend - The tendency of asset prices to move in persistent directions over extended periods

Value - The tendency of relatively cheap assets to outperform relatively

Over 10,000 years ago, that unconscious selection for nonshattering wheat and barley stalks was apparently the first major human “improvement” in any plant. That change marked the beginning of agriculture in the Fertile Crescent.

many arguments in real life go wrong because of problems with the groundwork rather than with the argument per se.