If The Internet Was A Place

And yet, in so much modern software today, you’re placed in a drab gray cubicle — anonymized and aggregated until you’re just a daily active user. For minimalism. For simplicity. For scale! But if our hope is to create software with feeling, it means inviting people in to craft it for themselves — to mold it to the contours of their unique lives

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Imagine if instead of approaching our computer as a cold, mechanical piece of metal and glass that receives inputs and delivers outputs, we saw it as a relationship with the emergent, ineffable internet mystic that we’re collectively creating.

How might we approach that device differently?

The site is also like a home in that it’s a collection of many things which are unified only by the person who collected them. I feel as if someone is giving me a tour of their apartment: I’m looking at the papers on his desk, the notes stuck to his fridge, an album of butterfly photos taken by his brother, and so on. Sure, he probably tidied up... See more

However, Moments has a weakness. It’s caused users to want to leave Moments. Because it is like a town square, when you like or comment on something it’s akin to shouting in the town square. Everyone can hear you. This creates more stress for users. Moreover, as your friend list increases, the stress becomes greater.

my social feeds seemed to finish their years-long transformation from a neighborhood populated with friends to a glossy condo development of brands.

I was walking the dog this morning and I was reflecting on how the things we build on the digital world seem to mirror what we build on the physical one. Big social media platforms are the metropolis: dense, busy, chaotic. They’re the place that never sleeps and there’s always something new going on. Something new to see, something new to do.... See more

I’ve come to think of software applications as a form of digital architecture: some are places of concentration, others of collaboration, others clearly just for fun. Software’s emotional dimension is crucial: how it feels dictates how it’s used. (Architects hire environmental psychologists; tech companies hire user-experience researchers.)... See more