If The Internet Was A Place

All those tech-driven foods are still around, but they don’t tempt consumers the way they once did. Instead, the fastest growing categories in the food business are built on an entirely different vocabulary: gourmet, artisan, healthy, organic, nutritious, sustainable, local, homemade.

The role of a successful place is to provide a catalytic context for missions.

“We want to think of the internet as a physical place. It is not about making the virtual physical, but rather to argue that the virtual also exists physically.”

- Woon Tien Wei

Imagine if instead of approaching our computer as a cold, mechanical piece of metal and glass that receives inputs and delivers outputs, we saw it as a relationship with the emergent, ineffable internet mystic that we’re collectively creating.

How might we approach that device differently?

And yet, in so much modern software today, you’re placed in a drab gray cubicle — anonymized and aggregated until you’re just a daily active user. For minimalism. For simplicity. For scale! But if our hope is to create software with feeling, it means inviting people in to craft it for themselves — to mold it to the contours of their unique lives

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I was walking the dog this morning and I was reflecting on how the things we build on the digital world seem to mirror what we build on the physical one. Big social media platforms are the metropolis: dense, busy, chaotic. They’re the place that never sleeps and there’s always something new going on. Something new to see, something new to do.... See more