Ideas I want to write about
The Three Types Of “Anti” Hooks
I've noticed three patterns in content that performs using this approach:
1. The Permission Hook
"You don't have to..." "Stop trying to..." "It's okay if you..."
Example: "You Don't Have To Post Every Day To Grow Your Newsletter"
This gives people permission to stop doing something they secretly don't want to do anyway.... See more
I've noticed three patterns in content that performs using this approach:
1. The Permission Hook
"You don't have to..." "Stop trying to..." "It's okay if you..."
Example: "You Don't Have To Post Every Day To Grow Your Newsletter"
This gives people permission to stop doing something they secretly don't want to do anyway.... See more
Why Going Against The Grain Got 7x More Subscribers
If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.
The Elegance of Nothing
1. People buy to protect or restore their identity
This is a principle drawn from self-affirmation theory (Claude Steele, 1988). The human brain is hardwired to protect the self-image it believes is true. When we experience feedback or conditions that contradict our self-perception, we feel internal distress.
An identity-based pain.
We act to relieve
... See moreResonance : the energy to act we give to others when a message or moment aligns so closely with them, their thoughts, feelings, and abilities feel amplified.
3 Types of Signature Stories to Develop and Bring With You Everywhere
Use this to pitch an idea or product in 1 line
Examples:
“Most [X] do [bad thing]. I built [Y] to do [better thing] without [pain point].”
Examples:
- Most planners create guilt. I built one that celebrates small wins without overwhelm.
- Most landing pages look good but don’t convert. Ours flips the focus to behavior triggers.
substack.com • Home | Substack
Your Three-Step Approach for Any AI Task
Step 1: Write Naturally
Write your prompt as if you're delegating to a capable team member. Don't overthink it or try to sound technical.
Step 2: Apply the Confusion Test
Read your prompt and ask: "Would I be confused receiving these instructions?" If yes, fix the gaps.
Step 3: Use Your Natural Patterns
Apply... See more
Step 1: Write Naturally
Write your prompt as if you're delegating to a capable team member. Don't overthink it or try to sound technical.
Step 2: Apply the Confusion Test
Read your prompt and ask: "Would I be confused receiving these instructions?" If yes, fix the gaps.
Step 3: Use Your Natural Patterns
Apply... See more