Ideas I want to write about

Use this to pitch an idea or product in 1 line

“Most [X] do [bad thing]. I built [Y] to do [better thing] without [pain point].”

Examples:

• Most planners create guilt. I built one that celebrates small wins without overwhelm.


• Most landing pages look good but don’t convert. Ours flips the focus to behavior triggers.

Your Three-Step Approach for Any AI Task

Step 1: Write Naturally

Write your prompt as if you're delegating to a capable team member. Don't overthink it or try to sound technical.

Step 2: Apply the Confusion Test

Read your prompt and ask: "Would I be confused receiving these instructions?" If yes, fix the gaps.

Step 3: Use Your Natural Patterns

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If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.

The Three Types Of “Anti” Hooks

I've noticed three patterns in content that performs using this approach:

1. The Permission Hook

"You don't have to..." "Stop trying to..." "It's okay if you..."

Example: "You Don't Have To Post Every Day To Grow Your Newsletter"

This gives people permission to stop doing something they secretly don't want to do anyway.

... See more