Joe
@infolosophy
Joe
turn a few of your 1-year or monthly goals into a project.
- Ideate a way to build something tangible (you must do work)
- Write down milestones you can reach
- Create an outline in a notes app or notebook
- Brain-dump any ideas that come to mind
You won't be the same person in 6 months (how to master anything, fast)
break your massive goal down into tangible sub-goals.
- 10-year goals
- 1-year goals
- Monthly goals
- Weekly goals
You won't be the same person in 6 months (how to master anything, fast)
every day, you are going to write down 3-5 priority tasks that move the needle toward these goals from the ground up.
A premise is the core idea informing the rest. It's an assertion you make (you see things a certain way compared to others and you're here to defend that stance) about a topic you explore(which others explore too, but differently) which alignsyour choices (like a coherent circle around your business) and informs your reputation (you become known... See more
How I'd Improve the Premise of a Marketing Legend: Reworking Joe Pulizzi's 3 Signature Projects
“What was it like the first time you…?”
“What’s your interpretation of…?”
“Which way do you see this going in the future…?”
“If you were to walk someone through how to do this, what would the steps be…?”
“How would you solve this…?”
instead of teaching people HOW to do something, you help them build the beliefs that make your course feel like the obvious next step.
For any experienced creator, the essential question is whether the work being produced will remain useful and relevant years from now. If the answer is uncertain, it may be time to identify the ideas that deserve to be developed into structured tools, models, or reference works.
look for the intersection between your personal experience and the topic you want to write about.
what makes you feel like an outsider in your chosen topic is often what makes you valuable. Your outsider status isn’t a bug it’s a feature.Every great unique angle has a "but" in it. It takes conventional wisdom and adds a twist.The best way to know if your angle is working is to write about it using your real experiences.
Experience transforms problems into routines.
sell transformation (which doesn't exist yet). Insight (connections you can't touch). Prevention (problems that won't happen). Potential (possibility without form).