Joe
@infolosophy
Joe
Your product feels too basic
You keep overthinking because “this already exists.”
Use the Depth Layer Method:
• Start with your version of the topic
• Add 3 insights from your real-life experience
• Compar... See more
Mike Thomsonsubstack.comCarousels are the best content type for growth.
90% of creators make these common mistakes.
But there's a simple 7-step formula that works.
Here's how to create scroll-stopping carousels:
1) Start with clear goals
Choose one: educate, inspire, or convert.
Your objective shapes every design choice.
2) Use AI for ideation
ChatGPT → Generate 10 carousel conce
... See moreThe Three Types Of “Anti” Hooks
I've noticed three patterns in content that performs using this approach:
1. The Permission Hook
"You don't have to..." "Stop trying to..." "It's okay if you..."
Example: "You Don't Have To Post Every Day To Grow Your Newsletter"
This gives people permission to stop doing something they secretly don't want to do anyway.
... See more
I've noticed three patterns in content that performs using this approach:
1. The Permission Hook
"You don't have to..." "Stop trying to..." "It's okay if you..."
Example: "You Don't Have To Post Every Day To Grow Your Newsletter"
This gives people permission to stop doing something they secretly don't want to do anyway.
... See more
Why Going Against The Grain Got 7x More Subscribers
People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.
That, in a single sentence, contains five of the most important insights I have learned in all my years of studying and applying the principles of persuasion:
encourage their dre
Your Three-Step Approach for Any AI Task
Step 1: Write Naturally
Write your prompt as if you're delegating to a capable team member. Don't overthink it or try to sound technical.
Step 2: Apply the Confusion Test
Read your prompt and ask: "Would I be confused receiving these instructions?" If yes, fix the gaps.
Step 3: Use Your Natural Patterns
Apply ... See more
Step 1: Write Naturally
Write your prompt as if you're delegating to a capable team member. Don't overthink it or try to sound technical.
Step 2: Apply the Confusion Test
Read your prompt and ask: "Would I be confused receiving these instructions?" If yes, fix the gaps.
Step 3: Use Your Natural Patterns
Apply ... See more
I Stopped Struggling With AI Prompting Using One Simple Mindset (And You Already Know It)
Use this to pitch an idea or product in 1 line
Examples:
“Most [X] do [bad thing]. I built [Y] to do [better thing] without [pain point].”
Examples:
- Most planners create guilt. I built one that celebrates small wins without overwhelm.
- Most landing pages look good but don’t convert. Ours flips the focus to behavior triggers.
substack.com • Home | Substack
"the question of whether a computer can think is no more interesting than the question of whether a submarine can swim."
- edsger dijkstra
Want to know the best way to start writing online?
Answer prompts.
It's how I became the most-read writer on a platform called Quora with 300+ million active users.
Here’s 3 of my favorite prompts to get you started:
What was your first job, and what's 1 lesson you learned you'll remember forever?
What was the biggest mistake you made as a young adult
... See more1. People buy to protect or restore their identity
This is a principle drawn from self-affirmation theory (Claude Steele, 1988). The human brain is hardwired to protect the self-image it believes is true. When we experience feedback or conditions that contradict our self-perception, we feel internal distress.
An identity-based pain.
We act to relieve
... See more