Ideas I want to write about
In America the best image wins. The President can’t be brat, and we love a survivor. It’s that simple sometimes.
Reggie James • Political Expectations
The cocktail server is fulfilling the needs of the guest who want to get a couple beers for the people who don’t drink liquor at the table. The server is building the guests trust by trying to “save them money” by getting one free. However, the server took it from a two beer order to a $30 add on purchase to the
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@shreyas IMO the best product will stem from a very strong mental model of the domain and the users. UXR can help you *get* to such a model, and validate it along the way, but it's important to view the syllogism as UXR -> model -> product, not UXR -> product.
Patrick Collisonx.comincreasing market penetration , which comes from making the brand easy to think of (mental availability) and easy to buy (physical availability)
ChatGPT
Increasingly believe that the "good, cheap, fast —choose two" maxim is devious misinformation spread by the slow.
In my experience, "slow" and "expensive" usually go together. I was in a meeting yesterday where lopping a year off a project schedule also ended up reducing the cost substantially. Fundamentally, it takes... See more
Patrick Collisonx.com“Mediocre V.C.s want to see that your company has traction,” Doshi told me. “The top V.C.s want you to show them you can invent the future.”
Tad Friend • The Mind of Marc Andreessen | The New Yorker
What brands have realized is, you can create a “halo effect” around this that drives revenue for your brand. People line up to buy the limited edition stuff, and if they don’t get it, they still buy something less exclusive because they have already decided that your brand is cool and desirable and they want to advocate.