Ideas I want to write about

I will treat you with dignity, perhaps even kindness, but I am in no way interested in you.

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Literature is at once the most intimate and the most articulate of the arts. It cannot impart its effect through the sense or the nerves as the other arts can; it is beautiful only through the intelligence; it is the mind speaking to the mind ... if it fails to express precisely the meaning of the author, if it does not say HIM, [sic] it says... See more

Miguel • Issue #341: How to Earn Money from Your Writing

The stories we find most engaging aren't perfect, but they are either told by someone we trust or are constructed to highlight whatever will resonate most with our thinking/liking.

These are the two most common elements a story needs to generate revenue and resonance.

It's Spielberg vs. Nolan: Messenger vs. Medium. One is known for using the message... See more

Big as the what? Big as the Super Bowl: Marketing, Storytelling &...

art is the curing of callousness

ayan artan • In Defense of Pretension.

All true. But that is why leaders are paid. Not to state the obvious but to take the company to tomorrow.

7 Steps to Transformation.

The cocktail server is fulfilling the needs of the guest who want to get a couple beers for the people who don’t drink liquor at the table. The server is building the guests trust by trying to “save them money” by getting one free. However, the server took it from a two beer order to a $30 add on purchase to the

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Now the point of this myth is the fact that men at once become fascinated by any extension of themselves in any material other than themselves.

- Marshall McLuhan, Understanding Media - The Gadget Lover: Narcissus as Narcosis

In Search of New Software Cultures

“We should not forget that maybe not everybody only wants a camel cashmere turtleneck,” Olivier Rousteing remarked. Beyond the cyclical nature of fashion, Rousteing’s observation captured a mash-up of trends that has been solidifying into a durable aesthetic.

The age of functional maximalism

Fashion

Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of

marketing is “meeting needs profitably.”