Ideas I want to write about

The stories we find most engaging aren't perfect, but they are either told by someone we trust or are constructed to highlight whatever will resonate most with our thinking/liking.

These are the two most common elements a story needs to generate revenue and resonance.

It's Spielberg vs. Nolan: Messenger vs. Medium. One is known for using the message... See more

To opt out, though, is to be excluded.

Speed and quality aren’t actually at odds—they’re often positively correlated. The best practitioners in any field, from chefs to programmers, work quickly because they’re experts. The speed doesn’t come from rushing or cutting corners but from competence. Skilled teams that have mastered their craft move faster because they know what works and can... See more

“When you read your notebooks, you remeet ideas. You reintroduce them to who you are now.” That’s from writer Max Porter’s interview in the book The Work of Art . (As you may know, I’m a huge believer in the importance of revisiting notebooks.)

increasing market penetration , which comes from making the brand easy to think of (mental availability) and easy to buy (physical availability)

What brands have realized is, you can create a “halo effect” around this that drives revenue for your brand. People line up to buy the limited edition stuff, and if they don’t get it, they still buy something less exclusive because they have already decided that your brand is cool and desirable and they want to advocate.