Ideas I want to write about

increasing market penetration , which comes from making the brand easy to think of (mental availability) and easy to buy (physical availability)

I will treat you with dignity, perhaps even kindness, but I am in no way interested in you.

He believes that if you say it often enough and insistently enough it will come—a glorious revenge.

Remaining in the context of New York, it could look like this... The Right is fear-mongering about the dangers of everyday life in the city, while the Left doesn’t want to admit that the city has gotten progressively more dangerous. The Right doesn’t want to admit that police officers aren’t doing their job, and the left doesn’t want to admit we... See more

“Please continue to carry out your activities with dignity, adhering to the philosophies that you hold dear.”

‘don’t be the best, be the only’

Who does your business work for? If your only goal is profit, then it seems to serve only one group — the shareholders. But they’re only a part of the ecosystems your business belongs to.

Every company — big or small — serves six stakeholder groups:

1. Customers


2. Employees


3. Shareholders


4. Business partners


5. Society


6. Regulators

And they’re all equally important.... See more