Ideas I want to write about
Their genius? Converting intellectual positions into market arbitrage while wielding (and often owning) digital megaphones to reshape the very reality their investments bet against.
The New Legislators of Silicon Valley - The Ideas Letter
Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of
marketing is “meeting needs profitably.”
“when you start getting tired of saying it, that’s when other people are just starting to hear it.”1
contentfolks #83: you vs. the forgetting curve
The cocktail server is fulfilling the needs of the guest who want to get a couple beers for the people who don’t drink liquor at the table. The server is building the guests trust by trying to “save them money” by getting one free. However, the server took it from a two beer order to a $30 add on purchase to the
Error
“Please continue to carry out your activities with dignity, adhering to the philosophies that you hold dear.”
Cotton + Kettle = Cottle
When design teams end up with solutions that feel vague or generic, it’s usually because they started with the component instead of the user’s goal.
Component first = “I need a slider with a volume label and a time picker.”
Goal first = “Users need to adjust playback speed and expand event durations.”
Component first = “I need a slider with a volume label and a time picker.”
Goal first = “Users need to adjust playback speed and expand event durations.”
When the Output Becomes the Material
Inspiration exists, but it has to find you working — Pablo Picasso
Now the point of this myth is the fact that men at once become fascinated by any extension of themselves in any material other than themselves.
- Marshall McLuhan, Understanding Media - The Gadget Lover: Narcissus as Narcosis