Ideas I want to write about

That sounds fine, wonderful — real nonsense. Do more. More nonsensical, more crazy, more machines, more breasts, penises, cunts, whatever — make them abound with nonsense. Try and tickle something inside you, your “weird humor.” You belong in the most secret part of you. Don’t worry about cool, make your own uncool. Make your own, your own world.

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doesn't reality always feel a bit tenuous in summer? The way the days lose structure, how they blend into one another, how time moves in funny ways.

What brands have realized is, you can create a “halo effect” around this that drives revenue for your brand. People line up to buy the limited edition stuff, and if they don’t get it, they still buy something less exclusive because they have already decided that your brand is cool and desirable and they want to advocate.

When design teams end up with solutions that feel vague or generic, it’s usually because they started with the component instead of the user’s goal.

Component first = “I need a slider with a volume label and a time picker.”

Goal first = “Users need to adjust playback speed and expand event durations.”

‘don’t be the best, be the only’

When you recognize that Hardware is part of our nature layer -> so consequentially, our culture is downstream of our hardware...