Ideas I want to write about
Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of
marketing is “meeting needs profitably.”
World class leaders and companies are never defeated. They decide to defeat themselves by chanting the following mantras:
Cannot sacrifice margin.
New competitors and markets are too niche or too unsophisticated.
Customer and clients will not accept the change.
We do not have the skills and this sounds like a different business.
Cannot sacrifice margin.
New competitors and markets are too niche or too unsophisticated.
Customer and clients will not accept the change.
We do not have the skills and this sounds like a different business.
7 Steps to Transformation.
The stories we find most engaging aren't perfect, but they are either told by someone we trust or are constructed to highlight whatever will resonate most with our thinking/liking.
These are the two most common elements a story needs to generate revenue and resonance.
It's Spielberg vs. Nolan: Messenger vs. Medium. One is known for using the message... See more
These are the two most common elements a story needs to generate revenue and resonance.
It's Spielberg vs. Nolan: Messenger vs. Medium. One is known for using the message... See more
Big as the what? Big as the Super Bowl: Marketing, Storytelling &...
a16z is positioning itself to manufacture the conditions under which outcomes occur —through media, markets, talent pipelines, political alignment, and institutional influence.
ChatGPT
Inspiration exists, but it has to find you working — Pablo Picasso
In America the best image wins. The President can’t be brat, and we love a survivor. It’s that simple sometimes.
Reggie James • Political Expectations
Speed and quality aren’t actually at odds—they’re often positively correlated. The best practitioners in any field, from chefs to programmers, work quickly because they’re experts. The speed doesn’t come from rushing or cutting corners but from competence. Skilled teams that have mastered their craft move faster because they know what works and can... See more
Nan Yu • Linear’s secret to building beloved B2B products | Nan Yu (Head of Product)
Why 84% of Enterprise Buyers Want a Live Demo Before Buying