Ideas I want to write about

‘don’t be the best, be the only’

“Please continue to carry out your activities with dignity, adhering to the philosophies that you hold dear.”

World class leaders and companies are never defeated. They decide to defeat themselves by chanting the following mantras:

Cannot sacrifice margin.

New competitors and markets are too niche or too unsophisticated.

Customer and clients will not accept the change.

We do not have the skills and this sounds like a different business.

increasing market penetration , which comes from making the brand easy to think of (mental availability) and easy to buy (physical availability)

Their genius? Converting intellectual positions into market arbitrage while wielding (and often owning) digital megaphones to reshape the very reality their investments bet against.

“We should not forget that maybe not everybody only wants a camel cashmere turtleneck,” Olivier Rousteing remarked. Beyond the cyclical nature of fashion, Rousteing’s observation captured a mash-up of trends that has been solidifying into a durable aesthetic.