Nick Susi on Substack
Creative Rules For Culture Hacking: Cult brand behavior decoded with expert insights and case studies, uncovering strategies to cultivate devoted followings through empathy, community, and authenticity in branding.
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I have occasionally been asked why I’m obsessed with brands. The answer is that brands are things made out of belief. They are amorphous *meanings* that structure our relationships; they are already the same sort of thing that a religion or a culture is. With the cultural production service economy, and now with cryptocurrencies, all of the ingredi... See more