Thoughts on Branding

I wasn’t taught how to run a studio or even a team.Being a natural introvert didn’t make things easier.However, there have been many books that have helped shape how I approach work.A few favourites:Factfulness: Ten Reasons We’re Wrong About The World And Why Things Are Better Than You Think Hans RoslingA look at why the world is in better shape th... See more

Executed well, brand is a multiplier on all your metrics. Yes, it’s more difficult to measure with pinpoint accuracy vs pure performance marketing, but there’s no question around its impact.”

Two very useful things help you get work.One is work that pops. A killer, well-constructed folio is vital. So is an online version that’s easy to access and navigate.The other is presence. People often call it a personal brand. In some ways, it is, but really, it’s your marketing.The impact comes not just from where you share but what you share.A p... See more

My opinion begins with a simple question: what is brand? To me, brand is a representation of you, your values, and what you think is important. Take that idea and sit on it, then ask yourself what Porsche stands for? What about Apple? Liquid Death? These companies are masters of brand, and they’re companies that inspire my thinking around it, parti... See more

Brands, at their best, can be deeply aspirational drivers of humanity. They are optimistic creative objects, which make them among the best vehicles for human self-determination that we have, especially as other vehicles for meaning-making and impact decline in importance