Thoughts on Branding
If you run an ad on Facebook and count your clicks, and then measure how many of them convert, you’re doing direct marketing. If you put a billboard by the side of the highway, hoping that people will remember your funeral parlor the next time someone dies, you’re doing brand marketing.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
In contrast to performance marketing, brand marketing give consumers a non-economic reason to buy something. It is not transactional (this is why it is harder to directly measure its impact). Brand marketing is cultural, social, psychological and emotional. Brand marketing’s purpose is not only to get us to buy something, but to buy into something.
The glory of storytelling
A Call to All Graphic Designers
bethmathews.substack.com
Someone needs to have the point of view and the audacity to communicate it, over and over, for a long time. That’s what other people will be attracted to. The magic is you.
Dan Frommer • The Scott Sternberg guide to building emotional brands
The Soul Of (Re)Brand
rachelrobertsmattox.substack.com
Want to Improve Your Marketing? Use This 5-Step Strategy From by the Branding Agency Behind Allbirds, Ramp, and Supergoop | Entrepreneur
Jason Feiferentrepreneur.com
In spotlight: merch
andjelicaaa.substack.com
