Thoughts on Branding
SO YOU WANT TO START A BRAND?: developing products the world actually needs.
Azora Zoe Paknad1strodeo.substack.com
Founders/CEOs who say, “Branding belongs to marketing," they’re overlooking a vital truth:
Branding is the voice of vision, not a checkbox for marketing.
With this mindset, your brand becomes just another chore—not the driving force of your growth.
Truth is, strong branding starts inside out.
It’s an active investment company every day to stay... See more
Branding is the voice of vision, not a checkbox for marketing.
With this mindset, your brand becomes just another chore—not the driving force of your growth.
Truth is, strong branding starts inside out.
It’s an active investment company every day to stay... See more
Link
Creativity is a multiplier, says Olio’s Iona Carter
Chatting with Iona Carter on how investing in branding can bring measurable effects to a business.
- YouTube
youtube.com
They see themselves in you’
“Ultimately, a great cult brand — your customers are your fans,” Sternberg says. “The reason they’re your fans, whether they can articulate this or not, is that they see themselves in you and your brand. The brand is a reflection of the best of them — of values that they think they hold, or they do hold, or want to hold,... See more
“Ultimately, a great cult brand — your customers are your fans,” Sternberg says. “The reason they’re your fans, whether they can articulate this or not, is that they see themselves in you and your brand. The brand is a reflection of the best of them — of values that they think they hold, or they do hold, or want to hold,... See more