Giving feedback?Receiving feedback can be stressful. It’s crucial to stay optimistic and create a safe environment. Approach the process with low stress and high enthusiasm.- Set clear expectations: Define expectations for both the project and the people involved.- Inspire, don’t just tick boxes: Feedback should inspire greater work, not just... See more

I wasn’t taught how to run a studio or even a team.Being a natural introvert didn’t make things easier.However, there have been many books that have helped shape how I approach work.A few favourites:Factfulness: Ten Reasons We’re Wrong About The World And Why Things Are Better Than You Think Hans RoslingA look at why the world is in better shape... See more

Something you can’t cheat: The quality of your work shapes the calibre of your clients.Something you can’t ignore: The impact of your work defines your long-term success.Something that matters: Insight is only as powerful as how it moves people and sparks lasting change.Something we often forget: The noise in our industry is just noise. The real... See more

A final-year student asked me a simple question: What brand model do we use and sell?We don’t. Not in the way they meant. People don’t buy our process. They’re more interested in how we adapt to their challenge.Complexity resists templates. The more layered the company, the more it needs its own rhythm. Structure matters, but there’s rarely a... See more

Two very useful things help you get work.One is work that pops. A killer, well-constructed folio is vital. So is an online version that’s easy to access and navigate.The other is presence. People often call it a personal brand. In some ways, it is, but really, it’s your marketing.The impact comes not just from where you share but what you share.A... See more