allison

a

allison

@branding

David Leite's Chocolate Chip Cookies

David Leiteleitesculinaria.com
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Clare's Cosmic-Inspired Brownies

Clare O' Bryanjacobsensalt.com
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Stop asking customers who you are.

email.focuslab.agency
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The Four Dimensions of Loyalty | Ogilvy

Dayoan Daumontogilvy.com

Just a moment...

The queen of the teen skincare scene builds brand worlds, not identities

Lilly Smithwix.com
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The purpose of brand strategy is simple: Teaching everyone in your company what your brand stands for… …so they can make good decisions every day that reinforce it. Companies focused on scaling often fall into a common trap: → Visual identity before brand strategy → Naming before brand strategy → Messaging before brand strategy → Marketing before brand strategy → Everything before brand strategy Surprisingly, executive leaders, including CMOs, acknowledge this backward approach, often compelled by CEO directives. This results in: → Wasted time → A focus on features over benefits → A meaningless brand → Disconnected, piecemeal efforts → Confusion over which strategy to pursue Beyond the obvious issues, this can become a cultural norm and a hard-to-break bad habit. Brand strategy is what you do to scale with less friction. @wearemotto

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