allison
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allison
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
Amanda Natividadsparktoro.com
What advice do you have on being a custodian of a challenger brand?
As a brand team, the first thing is to be pragmatic. So over-index on the high-impact, high-visibility communications, and don't worry too much about the longtail of every social post going out.
Second, don’t be too precious: encourage the team to have fun with the brand.... See more
As a brand team, the first thing is to be pragmatic. So over-index on the high-impact, high-visibility communications, and don't worry too much about the longtail of every social post going out.
Second, don’t be too precious: encourage the team to have fun with the brand.... See more
Ben Cooper • Olio Interview — The Challenger Project | The Home of Challenger Brands
