allison
@branding
allison
Giving feedback?Receiving feedback can be stressful. It’s crucial to stay optimistic and create a safe environment. Approach the process with low stress and high enthusiasm.- Set clear expectations: Define expectations for both the project and the people involved.- Inspire, don’t just tick boxes: Feedback should inspire greater work, not just fulfi... See more
LinkedIn Login, Sign in | LinkedIn
Why does a $300M+ company need branding?
Just because a business is big doesn’t mean it’s moving in the right direction.
In fact, growth has a way of amplifying the gaps...
.. Revealing the space between what you are and what you’re becoming.
When a company shifts its strategy in a major way...
The brand often lags behind.
It no longer reflects the orga... See more
Just because a business is big doesn’t mean it’s moving in the right direction.
In fact, growth has a way of amplifying the gaps...
.. Revealing the space between what you are and what you’re becoming.
When a company shifts its strategy in a major way...
The brand often lags behind.
It no longer reflects the orga... See more
Link
What advice do you have on being a custodian of a challenger brand?
As a brand team, the first thing is to be pragmatic. So over-index on the high-impact, high-visibility communications, and don't worry too much about the longtail of every social post going out.
Second, don’t be too precious: encourage the team to have fun with the brand. Over-inves... See more
As a brand team, the first thing is to be pragmatic. So over-index on the high-impact, high-visibility communications, and don't worry too much about the longtail of every social post going out.
Second, don’t be too precious: encourage the team to have fun with the brand. Over-inves... See more
Ben Cooper • Olio Interview — The Challenger Project | The Home of Challenger Brands
