Hub Marketing
Partnerships and Networking to find partners
Hub Marketing
- Partnership – The ability to structure and maintain strategic relationships that benefit everyone involved.
Daniel Priestley • Key Person of Influence
Charismatic people have the ability to show concern for people’s deepest needs and interests. That doesn’t mean charismatic people are mushy or patronizing, but when you are around them, you sense their interest and care and leave them feeling that you are important.
John C. Maxwell • Be a People Person: Effective Leadership Through Effective Relationships
Types of partnerships: 1) foundational - without these partnerships, you business could not operate; 2) product partnerships - less critical partnership that offer additional features and value pros to end customers without building from scratch; 3) platform - a partnership that adds users to your ecosystem
Erik Torenberg • Cristina Cordova (ex Head of Platform & Partnerships at Notion)
networking is the mutual give and take that results in a winning situation for everyone involved.
Bob Burg • Endless Referrals, Third Edition
Networking is the cultivating of mutually beneficial, give-and-take, win-win relationships.
Bob Burg • Endless Referrals, Third Edition
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