How to succeed in Business

successful companies design their products to automate, eliminate, or simplify as many steps as possible. They reduce the number of fields on each form. They pare down the number of clicks required to create an account. They deliver their products with easy-to-understand directions or ask their customers to make fewer choices.

without intentionality. It’s a fake flow state: time passes quickly and the world fades away

A systems-first mentality provides the antidote. When you fall in love with the process rather than the product, you don’t have to wait to give yourself permission to be happy. You can be satisfied anytime your system is running

without a list of individual projects, you can’t connect your current efforts to your long-term goals.

If you incentivize hitting the schedule on time, overtime, it will cost people to hit the schedule every time. If you incentivize shipping the best version of something, you will tend to ship the best version of something.

The Gap Selling Methodology is a sales technique that shifts the focus of the sale from your product to the buyer’s problem.

The amount of serendipity that will occur in your life, your Luck Surface Area, is directly proportional to the degree to which you do something you’re passionate about combined with the total number of people to whom this is effectively communicated. It’s a simple concept, but an extremely powerful one because what it implies is that you can

emulate the sparrow, the “wisest of birds.” According to the Zhuangzi, “If its eyes do not spot a suitable place, it will not look twice. If it happens to drop the nut it is carrying, it will simply abandon it and continue on its way. It is wary of people, and yet it lives among them, protected within the altars of grain and soil.”