How to succeed in Business

A systems-first mentality provides the antidote. When you fall in love with the process rather than the product, you don’t have to wait to give yourself permission to be happy. You can be satisfied anytime your system is running

be clear about your intentions.

The Gap Selling Methodology is a sales technique that shifts the focus of the sale from your product to the buyer’s problem.

successful companies design their products to automate, eliminate, or simplify as many steps as possible. They reduce the number of fields on each form. They pare down the number of clicks required to create an account. They deliver their products with easy-to-understand directions or ask their customers to make fewer choices.

Narrow your focus: The book introduces the “Hedgehog Concept,” which managers can use as a strategic tool to focus their organizations on three intersecting circles:

• What they can be the best at.

• What drives their economic engine.

• What they’re passionate about.

For managers, this concept is invaluable in clarifying and simplifying the strategic

The Japanese companies looked for every point of friction in the manufacturing process and eliminated it.

“Professionals stick to the schedule; amateurs let life get in the way.”

Ultimately, the only way to achieve meaning and a sense of importance in one’s life is through a rejection of alternatives, a narrowing of freedom, a choice of commitment to one place, one belief, or (gulp) one person.

people don’t buy products when they understand them. they buy products when they feel understood.