How to succeed in Business

people don’t buy products when they understand them. they buy products when they feel understood.

Gap Selling teaches you how to be Problem-Centric™. We don’t pitch about our product or service, and we don’t try to find the customer’s “pain point” to manipulate a sale. Gap Selling is a collaborative effort with the buyer to identify the true source of the problem, evaluate the cost of that problem, and work together to find a solution to fill

without a list of individual projects, you can’t connect your current efforts to your long-term goals.

Fortune always favors the brave, and never helps a man who does not help himself.

The amount of serendipity that will occur in your life, your Luck Surface Area, is directly proportional to the degree to which you do something you’re passionate about combined with the total number of people to whom this is effectively communicated. It’s a simple concept, but an extremely powerful one because what it implies is that you can

Patience without action leads to a passive life.

Patience with perseverance leads to us fulfilling our goals.

Before accelerating our personal bullet train, it is important to be clear what our final destination is and at which stations we will need to call.

successful companies design their products to automate, eliminate, or simplify as many steps as possible. They reduce the number of fields on each form. They pare down the number of clicks required to create an account. They deliver their products with easy-to-understand directions or ask their customers to make fewer choices.