How to succeed in Business

successful companies design their products to automate, eliminate, or simplify as many steps as possible. They reduce the number of fields on each form. They pare down the number of clicks required to create an account. They deliver their products with easy-to-understand directions or ask their customers to make fewer choices.

If you incentivize hitting the schedule on time, overtime, it will cost people to hit the schedule every time. If you incentivize shipping the best version of something, you will tend to ship the best version of something.

Narrow your focus: The book introduces the “Hedgehog Concept,” which managers can use as a strategic tool to focus their organizations on three intersecting circles:

• What they can be the best at.

• What drives their economic engine.

• What they’re passionate about.

For managers, this concept is invaluable in clarifying and simplifying the strategic

Consistency is key: The “Flywheel” concept is another valuable tool for managers. Collins describes it as the process of building momentum through consistent and disciplined actions, which over time lead to breakthrough results. For managers, this means focusing on steady, incremental improvements rather than seeking quick fixes or dramatic

Don’t just sit there. Do something. The answers will follow.

“Your job isn’t to sell—it’s to help people,”

It is about identifying the structure of your work and life—what you are committed to, what you want to change, and where you want to go. It is about organizing information in such a way that it supports and calls into being the future life you want to lead.

without a list of individual projects, you can’t connect your current efforts to your long-term goals.