How to succeed in Business

people don’t buy products when they understand them. they buy products when they feel understood.

If you do everything the way the average startup does it, you should expect average performance. The problem here is, average performance means that you'll go out of business. The survival rate for startups is way less than fifty percent. So if you're running a startup, you had better be doing something odd. If not, you're in trouble.

be clear about your intentions.

Stop operating from the assumptions of your past self, and start finding new and unique pathways. Find the people and pathways to get where you’re trying to go.

You can choose the vision you’re looking for. You can choose the standard.

Ultimately, the only way to achieve meaning and a sense of importance in one’s life is through a rejection of alternatives, a narrowing of freedom, a choice of commitment to one place, one belief, or (gulp) one person.

Gap Selling teaches you how to be Problem-Centric™. We don’t pitch about our product or service, and we don’t try to find the customer’s “pain point” to manipulate a sale. Gap Selling is a collaborative effort with the buyer to identify the true source of the problem, evaluate the cost of that problem, and work together to find a solution to fill

“You don’t get extreme results without extreme actions.” - Derek Sivers

Patience without action leads to a passive life.

Patience with perseverance leads to us fulfilling our goals.

successful companies design their products to automate, eliminate, or simplify as many steps as possible. They reduce the number of fields on each form. They pare down the number of clicks required to create an account. They deliver their products with easy-to-understand directions or ask their customers to make fewer choices.