Gap Selling

The Gap Selling Methodology is a sales technique that shifts the focus of the sale from your product to the buyer’s problem.

Gap Selling teaches you how to be Problem-Centric™. We don’t pitch about our product or service, and we don’t try to find the customer’s “pain point” to manipulate a sale. Gap Selling is a collaborative effort with the buyer to identify the true source of the problem, evaluate the cost of that problem, and work together to find a solution to fill t