How to design better?

All this is to say is that for design, as for other fields, the road to greatness is often paved with obsession—an immoderate, unjustifiable surplus of care. Doing things that no-one asked for with a love that no-one could reasonably expect.

“Good work” feels like a bunch of highly skilled, tasteful, diverse, and thoughtful people looking at an idea and saying, “I like that...I like that a lot”—and then being totally okay with it when the collective group comes up with an even better idea.

A few years back, I came across a piece of advice that made me rethink how I approach my life and work. The idea was to view each day as a chapter in a story. If a day ends on a sour note, it doesn’t mean the story is ruined. Instead, it’s merely a plot twist. You can always add a fresh chapter the next day, changing the course of the narrative. Yo... See more

These founders recognize that company design goes beyond playbooks, case studies, or podcasts. Consider how modern startups approach product development: A technically proficient team might build perfect features, but design-literate founders create experiences that make users feel something when using the product. Notion succeeded not through tech... See more

1. Describe your company. What does your company do?

2. What are the objectives? Spell out the goals and the reasons behind them.

Increase sales / promote awareness / expand client base / obtaining data or information / change image / improve competitiveness / reduce cost / raise MSRP / enhance customer experience / change demographic / provide a mor... See more

“It’s a lifestyle, not a job.”

After ten years, nine months, and six days of running my agency Superfriendly, I shut it down. Finishing a project often triggers a sense of loss. When I pursue a worthy bet, I’m working toward an outcome for a set amount of time. And then, one day, I’m not. Even when I finish instead of quitting or giving up—especially when I do in a way that feel... See more