How to design better?

My father embodies design to the fullest extent. He says, “It’s a lifestyle, not a job.” He brings the same intensity to everything—whether solving engineering problems, crafting sales messages, or building side projects. He brings opinion. He is a polymath maniacal about every aspect his work touches. He is obsessed.

A few years back, I came across a piece of advice that made me rethink how I approach my life and work. The idea was to view each day as a chapter in a story. If a day ends on a sour note, it doesn’t mean the story is ruined. Instead, it’s merely a plot twist. You can always add a fresh chapter the next day, changing the course of the narrative.... See more

These founders recognize that company design goes beyond playbooks, case studies, or podcasts. Consider how modern startups approach product development: A technically proficient team might build perfect features, but design-literate founders create experiences that make users feel something when using the product. Notion succeeded not through... See more

Every decision is a bet. To increase your odds of winning, place bets where you have an unfair advantage. Whether it’s your expertise, network, resources, or a unique insight, leveraging these advantages can make all the difference. When starting my agency, I had years of agency experience, a good reputation, and an existing steady stream of... See more