Matter

“Good work” feels like a bunch of highly skilled, tasteful, diverse, and thoughtful people looking at an idea and saying, “I like that...I like that a lot”—and then being totally okay with it when the collective group comes up with an even better idea.

While I was making Sparkle’s website, I realized that this working definition of “quality” wasn’t enough in this new context. A magical experience would show, not tell. It would give you the sense of living in the future and seeing the future happen before your eyes. It required something the people at Every have written a lot about: It required ta... See more