Growth

The dynamic for each month in a consumer app is typically to add a bunch of users and to simultaneously lose a bunch of users with a small additive piece on top from resurrection yielding overall small positive growth.

I do think brands need to become media companies, but not traditional media. Brands need to build robust content engines, likely driven by creators at scale. Very few brands have the muscles internally unless they are creator led.

we were never able to figure out a reliable growth engine for Sunroom (more on that later) and we never reached escape velocity levels of growth, we had to really hustle for every dollar of revenue.

The key is to identify where your ideal early adopters are spending their time online and then engage with them authentically.

I’ve seen many companies make the mistake of working on growth prior to nailing product-market fit. I think this mistake becomes even more common in an environment where there’s rampant VC funding, so while some of the discipline here is useful early on, I’d really encourage founders to be laser-focused on finding that fit before iterating on... See more

I think referral programs are widely understood right now as a key part of a growth mix; many companies that launch a referral program will treat it as one and done. I think in so many cases I’ve seen there [is] more juice left to squeeze than teams realize and referral could really be the gift that keeps giving.

The objective of any growth team is often described as "velocity of learning," and this principle guides the initial assessment